In February 2025, Jakarta, Indonesia, played host to the ASEAN Blue Innovation Expo and Business Matching event, a significant gathering aimed at promoting sustainable solutions within the blue economy sector. This event showcased the collaborative efforts of innovators, from across the ASEAN region, all dedicated to addressing pressing environmental challenges.
Held on February 19, 2025, at the Assembly Hall of Menara Mandiri in Jakarta, the Expo brought together 60 winners of the ASEAN Blue Innovation Challenge (ABIC). These innovators, hailing from various ASEAN countries and Timor-Leste, presented groundbreaking solutions targeting issues such as marine plastic pollution, climate change, sustainable tourism, and fisheries management.
Magnolia’s participation at the Expo was centered around its Climate Change Adaptation Solutions for Small and Medium-sized Tourism Facilities in Coastal Areas, a pilot project that demonstrates how circular tourism can enhance resilience while benefiting both travelers and local communities. At the heart of Magnolia’s presentation was the "Circular is the New Wellness" concept, which redefines wellness in tourism. Rather than focusing solely on travelers’ experiences, this model prioritizes the well-being of local communities through waste and energy management strategies.
A key feature of this approach is the Circular Kitchen, which integrates food waste reduction, energy-efficient cooking, and locally sourced ingredients to create a low-impact, high-value model for community-owned facilities. This concept ensures that sustainability isn’t just a buzzword but a practical and scalable solution for tourism businesses operating in vulnerable coastal environments.
A key component of the Expo was the Business Matching program, which facilitated direct interactions between innovators and potential investors, partners, and clients. This initiative aimed to accelerate the implementation of sustainable solutions by connecting those with innovative ideas to those with the resources to bring them to fruition.Participants had the opportunity to schedule meetings, discuss potential collaborations, and explore avenues for scaling their solutions across the ASEAN region.
Innovative Exhibits: The 60 ABIC winners presented a diverse array of projects, from eco-friendly aquaculture systems to technologies combating marine pollution. Each exhibit demonstrated a commitment to sustainability and offered practical solutions to environmental challenges.
Networking Sessions: The event provided ample opportunities for attendees to network, share insights, and establish partnerships. These interactions were crucial for knowledge exchange and fostering a collaborative environment.
Panel Discussions: Experts from various sectors led discussions on topics such as sustainable fisheries, marine conservation, and the role of technology in environmental protection. These sessions offered valuable perspectives on integrating innovation with traditional practices.
The ASEAN Blue Innovation Expo and Business Matching event highlighted the region's commitment to advancing the blue economy—a sustainable use of ocean resources for economic growth, improved livelihoods, and ocean ecosystem health. By bringing together innovators and stakeholders, the event aimed to catalyze projects that balance economic development with environmental preservation.
Magnolia’s participation in the ASEAN Blue Innovation Expo and Business Matching Event signals a shift of investment in sustainable tourism and how tourism can be reimagined in the face of climate change. By demonstrating how circular tourism can reduce environmental impact while enhancing community livelihoods, Magnolia is contributing to a more resilient, inclusive, and sustainable tourism industry.
The ASEAN Blue Innovation Expo and Business Matching event in Jakarta served as a pivotal platform for showcasing and advancing sustainable innovations within the blue economy. With active participation from companies like Magnolia, the event underscored the critical role of transformation in achieving environmental sustainability. As ASEAN countries continue to face environmental challenges, such collaborative efforts are essential in driving positive change and ensuring the health of marine ecosystems for future generations. #BLUEInnovationChallenge #EXPOAndBusinessMatching #SustainableTourism
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